5 products

Books

Open Book-

About the author

Christopher D. Smith is a seasoned veteran in the fire service with over two decades of experience. He also founded a leading digital marketing firm based in Atlanta, GA. Christopher also provides consulting specializing in helping public safety agencies reach their recruitment goals through innovative digital strategies. Smith is passionate about empowering fire and police departments to adapt to the digital age and attract the next generation of first responders.

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  • The Fire Department Recruiting Handbook

    The Fire Department Recruiting Handbook

    Purchase Only on AMAZON- Click HERE Kindle Edition- Free The Fire Department Recruiting Handbook is a step-by-step guide showing you how to implement highly effective recruiting techniques that reach GenZ and Millenials using digital techniques. This guide will show you how to craft your message precisely and get that highly effective message in front of the people you are trying to reach. Imagine trying to fish without using any bait. Unfortunately, this is what most fire departments are currently doing. This handbook will not only take you to the right pond; it will put the right bait on your hook so that you 10x your fire department recruiting using these proven techniques. This handbook will help you understand the following: The Current Fire Department Recruiting ChallengesLeveraging Digital Techniques in Fire RecruitingUnderstanding Generational DifferencesLeveraging Big Data in RecruitingStory-Based MessagingCrafting Compelling MessagesBuilding Trust & AuthoritySearch Engine Optimization for RecruitingAdvertising on Bing & Google for RecruitingSocial Media Ads for RecruitingProgrammatic Ads for RecruitingIP Targeting for RecruitingKeyword Rich Landing Pages for RecruitingUsing a Continual Improvement ModelUnderstanding the Recruitment JourneyThe Future of Fire Department Recruiting This handbook on fire department recruiting will teach you everything you need to know to transform your fire department recruiting program into one that produces incredible results while allowing you how to control the flow of recruits to meet your hiring quota precisely. This guide even shows you how to target underrepresented demographic groups that every department needs help to acquire. This Fire Department Recruiting Handbook will teach you how to engage powerful and effective recruiting tools that will forever remove the recruiting struggle you are now facing. This Handbook was written by a 21+ year firefighter who owns a large digital marketing firm. After noticing failing recruiting techniques throughout the fire service, he wrote this book to help you solve your recruiting problem and 10X your recruiting efforts. The primary audience for "The Fire Department Recruiting Handbook" includes fire department leadership, recruitment officers, elected officials, and human resources personnel. The book's content could also be valuable to policymakers, educators in fire science programs, and community outreach coordinators. This handbook will meaningfully improve how fire departments attract and retain the next generation of firefighters by providing a comprehensive guide to innovative and effective recruiting strategies. We Are Proud To Offer Top-Quality Fire Equipment,Firefighting Gear, Emergency Medical Supplies,EMS Equipment and Fire and EMS Supplies Nationwide

    $14.99

  • Why YOU should be a Firefighter

    Why YOU should be a Firefighter

    Purchase Only On AMAZON- Click HERE Kindle Edition is Free Firefighting is one of the oldest professions in history. It is also one of the most rewarding. Christopher Smith, a 20-year veteran of the fire service, explains why YOU should join the fire service and the benefits of the greatest job in the world. Whether you are a recent graduate looking for your career or someone looking to change careers, this book shows you what being a part of a firefighting team is all about. We Are Proud To Offer Top-Quality Fire Equipment,Firefighting Gear, Emergency Medical Supplies,EMS Equipment and Fire and EMS Supplies Nationwide

    $9.99

  • The PIO Bullhorn

    The PIO Bullhorn: Using Digital Advertising to get Your Message Out

    Purchase Only on AMAZON- Click HERE Kindle Edition- Free This book is a comprehensive guide for public information officers (PIOs) on utilizing digital advertising to effectively reach citizens with important messages in a timely and impactful manner. As the communication landscape continues to evolve with new technologies and platforms, PIOs must adapt their strategies to meet the demands of a digitally connected world. This book introduces PIOs to the various digital advertising techniques and tools available, such as social media ads, search engine marketing, video ads, and programmatic advertising. It provides practical insights into digital advertising channels that can quickly disseminate critical information to diverse audiences. By leveraging digital advertising, PIOs can enhance their ability to engage with the public, foster transparency, and ensure that essential public information reaches the right people at the right time. We Are Proud To Offer Top-Quality Fire Equipment,Firefighting Gear, Emergency Medical Supplies,EMS Equipment and Fire and EMS Supplies Nationwide  

    $14.99

  • Public Safety Leadership System by Christopher Smith

    PSLS: The Public Safety Leadership System

    Purchase Only only on Amazon- Click HERE The Public Safety Leadership System is a framework to help police and fire departments improve communication, improve morale, engage in synergistic problem-solving, and develop future leaders. The framework uses six pillars, meetings, and people to shift the paradigm of public safety leadership from an autocratic model to a distributed model. We Are Proud To Offer Top-Quality Fire Equipment,Firefighting Gear, Emergency Medical Supplies,EMS Equipment and Fire and EMS Supplies Nationwide

    $14.99

  • Ignite: A Strategic Guide to Solving Fire & Police Recruiting Challenges with Digital Solutions

    Ignite: A Strategic Guide to Solving Fire & Police Recruiting Challenges with Digital Solutions

    Purchase Only on AMAZON- Click HERE Kindle Edition- Free Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that covers each topic in technical detail. To do this would take a huge number of books and years of digital marketing experience. This book does tell you what you need to know to implement the right digital solution to increase your fire & police recruiting efforts dramatically. You will learn what you didn't know that you didn't know. We Are Proud To Offer Top-Quality Fire Equipment,Firefighting Gear, Emergency Medical Supplies,EMS Equipment and Fire and EMS Supplies Nationwide

    $14.99

South Park Corp

Since their incorporation in 1932, the founding philosophy of South Park Corporation has remained unchanged: To provide manufacturers and dealers in fire-fighting apparatus and municipal fire department supplies with the finest of workmanship and materials at reasonable prices.

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Nightstick

Nightstick, designed and manufactured by Bayco Products, Inc., is a global brand of professional lighting products including flashlights, headlamps and Intrinsically Safe lighting solutions that exceed the industry standards in performance, quality, user-safety and value.

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