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Fire & Police force recruiting has become highly complicated. Gen Z'ers are fully digital, meaning that traditional recruiting techniques will not work. To reach and recruit new Gen Z team members, you must become an expert at demographic targeting, story-based messaging, search engine ads, social media ads, programmatic advertising, IP targeting, landing pages, and data analytics. This book provides an overview of what channels and techniques you should be using. It is not a how-to book that covers each topic in technical detail. To do this would take a huge number of books and years of digital marketing experience. This book does tell you what you need to know to implement the right digital solution to increase your fire & police recruiting efforts dramatically. You will learn what you didn't know that you didn't know.

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