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This book is a comprehensive guide for public information officers (PIOs) on utilizing digital advertising to effectively reach citizens with important messages in a timely and impactful manner. As the communication landscape continues to evolve with new technologies and platforms, PIOs must adapt their strategies to meet the demands of a digitally connected world. This book introduces PIOs to the various digital advertising techniques and tools available, such as social media ads, search engine marketing, video ads, and programmatic advertising. It provides practical insights into digital advertising channels that can quickly disseminate critical information to diverse audiences. By leveraging digital advertising, PIOs can enhance their ability to engage with the public, foster transparency, and ensure that essential public information reaches the right people at the right time.

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